China’s social media market is unique in the world. Apps, websites, and tools used in the rest of the world are blocked in China and do not exist. When Chinese travel abroad, they rely on their digital ecosystem for information, to make bookings and give feedback. Understanding and applying these networks is a prerequisite for winning over customers.

Attract Chinese tourists

Chinese research extensively on hotels, restaurants, shopping opportunities and attractions while following recommendations and ratings, where to go.

Understand Chinese customers

Chinese social media and a Chinese web presence are essential. Sinotan provides you with a comprehensive representation of the dialogues that arise about your business.

Continued dialogue with clients

Chinese expect feedback and responses, when they comment about their experiences in social networks. We ensure they receive this appreciation.


  • By being present in Chinese social media, we enable you to appear in the planning stage of their travel ideas, likely scheduling you in their route.

  • Only if you are perceived with your products or services, you will be able to work with them precisely and successfully: act, react and specifically adapt your communication strategy.

  • We support you in attracting potential customers from Chinese culture, by creating attention and attracting tourists to you.


China is the strategic tourism market – Europeans have to adjust to other dimensions

Chinese are by far one of the most important target groups for Europe’s tourism industry. The market is developing dynamically, with numbers of tourists from the Middle Kingdom only increasing more rapidly in the coming years.

Chinese tourists have strong purchasing power – they inform themselves and are goal-oriented

They know exactly what and where they want to go. Beforehand they have informed themselves in social media and on tourism platforms about products, shops, restaurants, sights and hotels. In addition to the typical purchase of branded goods, more and more yearn for local authentic travel experiences. Being able to provide them with information in advance is becoming increasingly important in order for you to be in their travel plans.

Chinese tourists are changing – communication is becoming more direct (1-to-1)

Chinese society is changing rapidly. In future, clichés must be handled carefully. The times of Chinese bus travel are already being replaced by strong demand for quality and individual tourism. Chinese travelers are getting younger, more independent and wealthier. They arrange their own travel routes, to experience the country and its people, and get into direct contact. They have a strong feedback culture. They follow reviews and write about their travel experiences on social media. It is expected that you will chat with them there as well.

Understanding their communication will help you to cater for them

In order to attract and maintain Chinese customers, it is essential to respond to their wishes and needs. Chinese inform themselves and evaluate in their own Chinese social media ecosystem. Being present on these platforms and understanding and actively engaging in their dialogue is crucial.

Chinese social media is the communication tool to build a dialogue and attract tourists

The importance of weblogs, internet forums and social media in China is very high – before, during and after the trip. Design and interaction options of Chinese tourism platforms differ significantly from those of European websites. Maintaining a holistic picture and engaging with customers should not be underestimated. Targeted support reinforces word-of-mouth propaganda and attracts customers.