Chinese culture has a millenary tradition, which is diverse, complex and exciting. Our vision is to build bridges between the two continents through a better understanding of Chinese tourists.

Chinese social media, its rapid development and continuous transformation are unique in the world. To deal with these and to make optimal use of them is a prerequisite for meeting and winning over Chinese customers in the long-term.

We see the tourism sector as an initial and important bridge to facilitate encounters and promote mutual understanding and appreciation.


  • Our intercultural teams work in Germany, Switzerland, Austria, Spain and China, and are linguistically and culturally at home on both continents. Through close cooperation and exchange, we ensure a comprehensive understanding of both markets.
  • In our projects, we make sure that the right emotions, impressions and cultural aspects are optimally communicated, thus enabling Chinese tourists to enjoy unique and authentic experiences.